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Da Vinci Imports, Inc. Anti-Spam Policy

Last update November 16, 2007


Da Vinci Imports is committed to permission-based email marketing practices, and as a result has established this no-tolerance Anti-Spam Policy. Da Vinci Imports will occasionally update this Anti-Spam Policy. When it does, Da Vinci Imports will also revise the “last update” date at the top of this Anti-Spam Policy. For changes to this policy, Da Vinci Imports will notify you (the customer) by placing a notice on its web site home page.

1.What is Spam?
Spam is commercial email or unsolicited bulk email, including “junk mail”, which has not been requested by the recipient. It is intrusive and often irrelevant or offensive, and it wastes valuable resources. Spam messages are the opposite of permission-based email, which are normally anticipated, personal, relevant and/or associated with a pre-existing business or personal relationship. Inappropriate newsgroup activities, consisting of excessive posting of the same materials to several newsgroups, are also deemed to be spam.

2.Preventing Spam
Customers of Da Vinci Imports products and services have agreed during their registration process, upon accepting the Terms of Use, to comply with this Anti-Spam Policy. Specifically, each customer agrees not to use the Da Vinci Imports products or services to send unsolicited email or bulk email, whether or not for commercial purposes. Da Vinci Imports reserves the right to determine in its sole discretion what constitutes actionable spam, as well as what measures are necessary in response to such spam activities.

3.How Da Vinci Imports Helps You to Avoid Spamming
Da Vinci Imports has developed its Internet marketing tools to incorporate a strict permission-based philosophy. This anti-spam philosophy is implemented through the following:

(a) Communication and Agreement - The Terms of Use that you have agreed to as part of registering on the Da Vinci Imports website state how and for what purposes you can collect your site visitor addresses, and that you will follow the Da Vinci Imports Privacy Policy and Anti-Spam Policy.

(b) Unsubscription - Each email created using Da Vinci Imports mailing list contains an “unsubscribe link”. If Da Vinci Imports web site visitors use the link to request that they be unsubscribed, the subscriber lists will automatically be adjusted to eliminate the prospect of sending unwanted email to such persons. Additionally, each person on Da Vinci Imports' subscriber list has the option of unsubscribing through a web-based method provided on the Da Vinci Imports web site.

(c) Purchased Mailing Lists - Mass mailings to purchased email lists are not allowed. Da Vinci Imports only allows opt-in mailing lists. Purchased or inherited lists are by definition not opt-in. Similarly, email lists relating to particular subject matter cannot be used.

4.Laws Restricting Spam
Spam laws vary from state to state, and from country to country. This Da Vinci Imports Anti-Spam Policy has been developed to conform to the highest commercially reasonable standards. As a result, and without limiting the general prohibitions against all spam activities, the following are expressly prohibited:

(a)Use of false headers, or other false information, to identify the point of origin or the transmission path of the email, or to hide the true origin of the email sender,

(b) Unauthorized use of a third party’s internet domain name without the permission of such third party, to make it appear that the third party was the point of origin of the email,

(c) Use of any false or misleading information in the subject line of the email, and

(d) Assisting any person in using the products or services of Da Vinci Imports for any of these previously mentioned activities.

5.Questions to Ask Yourself
To help in establishing whether you are participating in activities constituting spam, ask yourself the following questions:

(a) Are you sending email to non-specific addresses, such as info@domain.com or sales@domain.com?

(b) Have you deliberately falsified your transmission path information or originating address?

(c) Are you sending email to mailing lists or distribution lists, which then send indirectly to various other email addresses?

(d) Have you imported for use a purchased list of any type?

(e) Are you continuing to mail to anyone who has asked to be deleted from your mailing list?

(f)Does your email not provide a fully functioning link to unsubscribe?

(g) Does you email subject line contain false or misleading information?

(h)Have you used a third party’s email address or domain name without the party’s consent?

6.Measures to Enforce the Anti-Spam PolicyAny Da Vinci Imports customer found to be using Da Vinci Imports products or services for spamming purposes may, at Da Vinci Imports' discretion, be immediately cut off from use of all Da Vinci Imports products and services and/or fined US $1,000 per occurrence, with no refund of fees that have been paid.

Da Vinci Imports warns all of its customers when signing up that if they participate in spamming activities they will be subject to the loss of Da Vinci Imports services, fines and possible legal action.

Da Vinci Imports has the right to actively review its customers’ subscriber lists and email for suspiciously large broadcasts. If Da Vinci Imports finds any customers to be spamming, it will issue a warning, and if the activities are serious enough, Da Vinci Imports will take action immediately. If Da Vinci Imports has any reason to believe that the customer, despite warning being given, threatens to or is continuing to send spam, then Da Vinci Imports may take action immediately, including disabling the customer’s account and/or reporting the customer and the incident to the proper authorities.

7.Reporting Spam
If you believe that you have received spam from or through Da Vinci Imports’ facilities, please send a complaint from your email account along with the unsolicited email, with completed header, to links@davinciimports.com. Please provide any other information that you believe may help us in our investigation. Da Vinci Imports does not investigate or take any action based on “anonymous” spam complaints.

8.False Spam Complaints
Da Vinci Imports supports the efforts of various organizations working to responsibly eliminate spam activities. However, if an individual has opted-in to receive email from Da Vinci Imports, and then falsely or maliciously files a spam complaint against Da Vinci Imports or its customers, Da Vinci Imports will cooperate fully with the appropriate agencies to ban the complainant from use of anti-spam software and the Internet community.
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